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Making the Internet work for Your Business

Winning Business Online – Making the internet work for your business, is all about using online technologies to drive a business forward and branch out into new marketplaces. Specifically created for businesses that aren’t already online and need the know-how without a hefty price tag, the series of ten workshops are designed to make it as easy as possible.

Participants will learn how to create their own personal e-business plan and build their own online presence in a bid to grow market share and brand awareness. Every aspect is covered from the basics of building a website from scratch to marketing and e-commerce.

The program looks at the new tools available to bring down costs associated with running a business such as cloud computing and VoIP. There’s also a module on how to use social networking and viral marketing to create new industry contacts.

Winning Business Online is a partnership between Business Enterprise Centres Australia (BECA), Kochie’s Business Builders, and University of Western Sydney (UWS). BEC Australia has 132 points of contact in metropolitan, regional and rural areas of Australia providing high quality and impartial business advice for small businesses. BEC Australia’s online presence is accessed by 4,000 unique users per month and the e-newsletter provides opportunities for regular communications. See www.beca.org.au.

program and the website which forms the small business section of Yahoo!7.Workshops are provided online or in a 2  hour workshop(see below) . Both delivery methods has it’s advantages.

Testimonials

Ian Faulkner Indoorecology

John Gregory Real Results Media

To book for any of the below workshops head to our Events Page.

Workshops:

The 10 workshops are delivered in five distinct entry points. We suggest that you choose which entry point is best suited to your business needs.

At the conclusion of each workshop you will be given some further reading . We suggest that you come back to us for further E Business mentoring on a particular issue.

What is E-Business (Entry Point 1) looks at  ”Are You Rready for E-Business?” and E-Buisness in Plan English”  These  two modules  are incorporated  in our “So you want to start a small business workshop “. See our events calender

Are You Rready for E-Business?

The internet provides a great opportunity to grow and market a business but first it’s important to understand exactly what it can offer. This module outlines how it can help businesses target new areas, lower costs and provide 24 hour customer service.

E-Business in Plain English
An easy to understand introduction to the world wide web including how it works and the hardware and software needed to get connected. It defines the key terms including everything from search engine optimisation to spiders. It also examines the biggest considerations when signing up to an ISP plan and empowers the business owner so they aren’t dazzled by jargon.
Developing an E-Business (Entry Point 2)- For those that are ready to start developing a E-Business presence on the Web in this 2 hour workshop we look at :
Developing your E-Business Plan
Creating a great online business is all about planning and this module goes through the different types of plans available as well as the types of websites that can be created. It also looks at how to decide whether or not an idea is viable as an online business and how to gain an understanding of the competitive landscape.
Your Guide To Free Online Resources And Research

If you know where to look, the world wide web can provide easy access to free research and resources. Find out how to access the latest trends for any industry sector as well as information on suppliers, potential customers and business partners.

Designing a Web Site to Build Customer Loyalty (Entry Point 3): So you are now ready to start talking to web designer and building  your web presence . In this workshop we look at :
How To Build Your Website

The first thing visitors notice on a website is the design. It needs to be easy to use, provide the best information and match the style of the business they are promoting. A great website is a vital tool for any business that wants to be online but it’s important to make sure its cost effective and efficient.

Keeping Customers Coming Back And Spending More

Customer loyalty is an important part of any business whether it is big business or small business. This workshop explains how to identify your target markets and customer trends, collect customer data and understand how to communicate with your clients and use email marketing more effectively to ensure your customers keep coming back for more.

Promoting Your Business Online and Overseas ( Entry Point 4) : For those businesses that already have a web presence . In this workshop we look at how to :-
Promote Yourself To World Markets

Understanding how to sell to overseas markets is important for operators wanting to expand their online presence. This module explains online advertising methods, including Search Engine Optimisation (SEO), as well as how to market a business to both local and international customers.

Selling Online Made Easy

E-commerce is a great way to set up an online business and get it up and running with minimal investment. There is a range of options and systems which need to be fast, reliable and secure. This includes everything from setting up an online store to using third party processors.

E-Business and New Technology (Entry Point 5): For those that  want to keep up to date . In this workshop we look at the :
Latest Tips, Tricks And New Technology

Social networking isn’t just for the consumer, many of today’s successful businesses use it to build communities and launch marketing campaigns. There are also dedicated networks for different industries and business professionals to help people connect and share ideas and this workshop shares some of the secrets to success in this area.

How To Make The Most From E-Business

There are a great range of technologies on the market that help reduce costs and streamline every day business processes. Cloud computing can reduce the costs often associated with IT projects and VoIP and Skype can help cut down on local and international phone bills. This workshop aims to assist businesses maximise the use of the internet in the operation of their business.

Sydney Locations:

The workshops are initially being offered in Blacktown, Parramatta, Fairfield, Sydney, Mosman, Fairfield, The Hills, Burwood, Bondi Junction, Chatswood, Randwick and Warringah.

Testimonials

John Gregory Real Results Media

Ian Faulkner – Indoorecology

Premonition Designs

Raymond Loke from GMP Templates

“I attended a Winning business on line Workshop at Marrickville on 16th March 2011
The workshop was great. I’m planning to attend more of them in the coming months.” Nancy Cabrita PJ Emporium Sydney

David Yue EBD Technology

Booking:

Click here to find details of next workshop and to book

How To Build Your Website