Issue: System & Procedures for collecting market research
As an established business you already have a lot of data. You are collecting data and information on an ongoing basis.
Do you have the correct systems and procedures to use this resource to help your business to grow?
Building a research strategy into your systems and procedures to regularly collect, analyse and implement feedback from all your stakeholders is the best method for getting the most benefit from your research investment.
In this Master Class we will discuss:
The ways to build research into your business systems and procedures
Building in review and follow-up mechanisms so your research grows with your business
Traps for not getting it right
Presenters Profile: Kate Tribe -Quantitative Researcher
Through her business, Tribe Research, Kate helps organisations improve business interactions by increasing their understanding of customers and staff.
Kate is a quantitative researcher with 10 years experience - she thrives on discovering people's views through designing surveys, analysing databases and segmenting markets.
Tribe Research will help you explore, uncover and drive change.
Kate's memorable quote
"In any field, find the strangest thing and then explore it." John Archibald Wheeler
