NEIS has big impact on graphic design business

Stephen Fletcher, Big Impact Graphics

Stephen Fletcher started his graphic design and print business Big Impact Graphics after working for ten years in the hospitality industry. His aim was to provide a one stop shop for design, printing and sign writing so that clients could source all their visual design work from one supplier. Four years on he is at full capacity and is now considering employing subcontractors to meet the ongoing demands of his clients.

Stephen heard about the New Enterprise Incentive Scheme after completing a year of graphic design studies. Although he had started designing logos for friends, he felt he didn't have the necessary contacts and financial knowledge to successfully run his own business.

'I had some knowledge of the marketing and advertising side of  business from my graphic design course, but felt I was lacking in my knowledge of financials and accounting. Writing a business plan on the NEIS course was really helpful, it became my business bible and having those guidelines gave me the confidence to go ahead and do it.'

Stephen particularly enjoyed meeting other inspiring and creative people on his course, and seeing how excited they were about running their own businesses. The mentorship provided by ESBEC also gave him confidence and helped with decision making in the first year.

After working hard for three years Stephen is now financially stable and feels his business skills have improved immeasurably. 'I have a much better knowledge of the business world and I feel reassured about my ability to communicate with others.'

Now at full capacity, Stephen acknowledges that he needs to take on staff so that he can build the business while meeting the needs of his present clients. 'I know there is more work out there but I have no time to chase it or deliver on it. I can see where there are opportunities for new clients but I don't want to risk under delivering by taking on too much.'

Although Stephen admits that opening up his business to others is a frightening prospect, he also acknowledges the need to take a step back and allow his business to expand. 'I remember a quote in my NEIS course about how it's easy to let the business run you, whereas you want to run the business. So I know I need to let go a bit and take on more of a managerial role.'

Would he recommend NEIS to others? 'Absolutely. Hard work and faith from others and yourself will allow you to succeed and learn a whole lot along the way. And one day you might pass that on to someone else starting their own business!'

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