BUSINESS ADVISORY SERVICE GIVES BABY BUSINESS A BOOST

Moira Forrest, LUV-BUB Baby Massage

Moira Forrest passionately started LUV-BUB Baby massage in late 2004.  She is a registered nurse with several qualifications in the field of baby and infant care.  Her enthusiasm and excitement about promoting infant health and bonding between baby and parents led to the 'birth' of LUV-BUB.

When she first started her business, she immediately attracted 60 clients in her first year, mainly through contacts and referrals.  Half way through her second year, business started to slow and she recognized a need to start marketing.  

Moira had heard of the Sydney Business Advisory Service (BAS) through the internet and decided to contact for some help and direction.

Together with David McLeod and Brian Walshe of the Sydney BAS, Moira reviewed LUV-BUB's current marketing, including presentation materials, target market, business logo, business cards, promotional brochure and public relations. 

From the first session, Moira discovered new target markets and changes that needed to be made to marketing materials.  During the second session, Moira and David discussed the revisions and next steps.  She was very excited to get out into the market and test her new marketing tools.

"The support and guidance by David and Brian at the Sydney BAS was amazing," says Moira.  "Their guidance and expertise gave me both the focus and tools I needed to get my business going again……  I just picked up the Village Voice today and I have this fantastic article about my business, thanks to their support." 

Moira is so inspired by what a little marketing can do; she is now enrolled in the Department of State and Regional Development's Home Based Business Marketing program.

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